We understand the power of brands. Their strategic value to corporations. Their increasingly important impact in shaping consumers’ behaviors. As brand counselors and evangelists, our job is to help clients build enduring powerful brands that can impact consumer behavior and choice while building long-term brand preference and loyalty. How we go about doing this is through a proprietary methodology that we develop and crystallize over the past four years at our strategic research arm – Shunya Brand Lab.

Our proprietary methodology that we call Brand Compass combines academic insight with our wealth and depth of real-world brand building experiences across numerous industries, product categories, and geographic markets in China. By employing research-based strategic and creative planning, we are able to deliver powerful programs that reach target audiences and achieve measurable business results. Our service includes:

• Brand diagnosis, development, positioning and repositioning
• Market and brand research
• Competitive brand intelligence and assessment
• Integrated strategic brand communications solutions